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Influencer outreach isn’t just about publicity. It’s about creating authentic connections that help your book reach the right readers. In our latest blog post, we share thoughtful strategies for identifying aligned influencers, building genuine relationships, and creating collaborations that expand your visibility and strengthen your author platform over time. Whether you’re preparing for a launch or looking for fresh ways to sustain momentum, these ideas can help you foster community and conversation around your work. Read the full blog post for practical tips and inspiration.

A Quick Heads-Up About Scam Emails Targeting Authors


Unfortunately, scam emails targeting authors continue to circulate throughout the publishing industry, and in some cases, scammers are impersonating legitimate publicity, publishing, or literary companies, including ours.


We want to make sure our author and industry friends know what to watch for.

First and most importantly: we will never ask for banking information, checking account details, credit card numbers, or payment information via email or phone.


All official communication from our team will come from an email address ending in @prbythebook.com. Scammers often create lookalike email addresses that appear legitimate at first glance, so we encourage you to double-check the sender’s address carefully.


If you ever receive a message that feels suspicious, even if it appears to come from us, please contact our team directly through our website before responding or clicking any links.


We’re also seeing an increase in broader publishing-related scams aimed at authors. One of the most common versions starts with an email saying something like: “I just finished your book and absolutely loved it…” The sender may go on to compliment the characters, plot, writing style, or emotional impact of the book in very enthusiastic, but often vague, language. Eventually, the email shifts into an invitation to participate in a “book club,” featured review opportunity, award program, speaking invitation, or promotional campaign that requires payment.


Red flags to be on the lookout for include:

  • Invitations to paid “exclusive” book clubs

  • Offers that guarantee bestseller status or celebrity endorsements

  • Emails creating urgency (“respond within 24 hours”)

  • Generic praise that could apply to almost any book

  • Messages from Gmail accounts pretending to represent established companies

Unfortunately, scammers know that authors are passionate about connecting with readers and growing visibility for their books, which makes these messages especially frustrating.


When in doubt, trust your instincts and verify before engaging. A legitimate publicity company, publisher, media outlet, or organization should always be transparent about who they are, what they’re offering, and whether any costs are involved.


We’d much rather you double-check with us than risk getting caught up in a scam.

Check out some of our clients' recent notable media hits:

  • Catch Dr. Alfiee, author of Rise and Thrive on the TODAY Show and learn how to encourage mental health conversations with your teen.
  • Adassa joined late-night radio host Delilah for her podcast Love Someone where they discussed her memoir Love Keeps Showing Up
  • Dr. Alfiee, author of Rise and Thrive, offered her insight to Ebony in the article "The Black Wellness Edit: How Black Women Are Curating Their Digital Lives to Protect Their Mental Health".
  • Adassa, voice of Dolores in Disney's Encanto and author of the new memoir Love Keeps Showing Up, joined WSMV-TV's "Today in Nashville" to talk about her book and sing her new single "Drink It Up." Watch the interview segment here and watch the performance segment here.
  • In his dystopian political thriller, The Counterfeit, retired career U.S. Navy intelligence officer Ralph DeFalco explores themes of loyalty, identity, and the struggle for freedom against the backdrop of a war with China on Joy on Paper.
  • Mario Cartaya discussed Journey Back Into the Vault in this episode of In Conversation with Terry Shepherd. Mario shares details about his early experiences leaving Cuba and the importance of finding inner peace through self-reflection. 

  • The Deseret News interviewed Adassa, author of Love Keeps Showing Up, for Mother's Day weekend, discussing her faith, family, and new book and music. 

  • Dr. Craig Yorke, author of Steep: A Black Neurosurgeon's Journey,  discussed personal growth, racial identity, and the pursuit of a meaningful life with Bill Thompson on the Now I've Heard Everything podcast. 

  • Chad Boudreaux is a Washington insider whose long career includes stops at the Departments of Justice and Homeland Security. His global security and legal expertise shine through in his new crime thriller, Mob Justice. He talks about his novel and government career on the Finding the Magic Book Podcast.

  • Tonia's Kitchen featured A Taste of Madagascar with an interview with author Emmanuel Laroche and an excerpted recipe for Lemongrass Fish Skewers.

  • Real Talk with Tina and Ann invited Lena Fein to discuss her journey of overcoming trauma as shared in her memoir Shattering the Mirror

  • Dr. Alfiee, author of Rise and Thrive, chats with Montel on Free Thinking with Montel on why anxiety is exploding among young people.

  • Mario Cartaya joined Don’t Be Caged By Your Age for a conversation about memory, identity, resilience, and his memoir, Journey Back Into the Vault. 

  • Matt Evans, author of Chomping at the Bit, joins VET LIFE with Dr. Cliff to discuss the humorous side of being a horse vet, the journey of writing a memoir, and the power of humor in overcoming imposter syndrome.

Are you struggling to get your book noticed? These success stories could be yours. Discover how consistent media engagement can elevate your book's profile. Contact us to receive more information about our services and book a discovery call. 

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