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Getting ready to promote your book? A successful publicity campaign starts long before launch day. From metadata and media assets to timing and platform setup, there are key pieces you’ll want firmly in place to build momentum and avoid last-minute stress. This checklist walks you through exactly what to prepare so when it’s time to promote, you’re ready to make the most of every opportunity.

In business, and especially in independent publishing, no one succeeds alone. From the first spark of an idea to a book's public launch, success depends on trusted relationships—professionals who share your values, respect your vision, and deliver excellence with integrity. The decisions you make along this journey could make or break your book's success, and more importantly, your sense of pride and purpose as an author.


Join us on April 8th for a panel conversation with nonfiction book strategist and coach Stacy Ennis, Girl Friday Productions founder and CEO Leslie Miller, and PR by the Book digital team lead Tara Lehmann, who will share how authentic collaboration across the publishing journey leads to stronger outcomes for authors and readers alike. The discussion will explore how to identify aligned partners, nurture those relationships meaningfully, and navigate ethical dilemmas within the industry—including AI use and professionalism—while protecting your vision at every stage.

Attendees will gain behind-the-scenes insight into what makes partnerships work (and what causes them to fail), plus practical strategies for building lasting, mutually beneficial professional relationships. At its heart, this session is about values-based publishing—working with integrity, supporting one another, and creating books that endure. Because when you work with people who believe in your vision, their success becomes your success.


Takeaways:

  • Spot the green flags early: Learn the questions to ask and the answers to watch for when choosing whom to trust with your book and your brand.

  • Know who does what and when: Get clarity on how book coaches, independent publishers, PR teams, and other professionals fit together—and how to coordinate them in service of your vision.

  • Find your people: Walk away with actionable strategies for identifying and championing women-led, diverse, and values-driven partners who will advocate for your book as fiercely as you do.

Wednesday, April 8th
12 pm ET/9 am PT

Can't make it live? Register and we'll send you the recording. 

Check out some of our clients' recent notable media hits:


Studio 512 - Dr. Eric Moyer, author of Redeeming Identity, discusses identity and self-esteem


Authority Magazine - Mario Cartaya, author of Journey Back Into the Vault, shares 5 keys to achieving the American dream, based on his experience having emigrated to the US from Cuba at age 9


Novels Alive - Lena Fein, author of Shattering the Mirror, received a 4 1/2 star review; Mario Cartaya, author of Journey Back Into the Vault, received a 4 1/2 star review; and Chad Boudreax, author of Mob Justice, received a 5 star review


What Changed? - Michael Yang, author of Coming Alive on the Ride, on success, identity, and what comes next


Inspirational Women - Lena Fein, author of Shattering the Mirror, joined Kate Daniels to talk about how women can find their authentic self and build healthy and intimate relationships


Talking About Kids - Vicki Christensen, author of Uniquely, Fully, Enough, talks about what you need to know about the IEP process


Trey’s Table - Craig Yorke pulled up a chair at the Trey's Table to talk about his career in medicine and memoir, Steep: A Black Neurosurgeons's Journey


Speaking of Travel with Marilyn Ball - Emmanuel Laroche, author of A Taste of Madagascar, chats about travel as a means to open our hearts to the people, traditions, and wisdom we meet


What is That Book About - Shines a spotlight on Mob Justice, the latest crime thriller from Chad Boudreaux


Are you struggling to get your book noticed? These success stories could be yours. Discover how consistent media engagement can elevate your book's profile. Contact us to receive more information about our services and book a discovery call. 

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